Michelle Masek

SVP Marketing

Michelle leads Obvious’ brand, marketing, and communications with a focus on elevating the firm’s World Positive thesis and expertise.

She specializes in helping Obvious’ founders and their marketing teams with strategic positioning and messaging, brand identity and design, go-to-market strategy, and marketing and communications programs from brand launch to global expansion.

Previously, Michelle was the head of marketing at Apeel, a food system innovation company that reduces food waste, and Brightseed, AI-powered bioactive discovery for human health. She is also the Founder and Principal of Good Nature, a collective of former marketing operators, PR professionals and journalists on a mission to build companies that measurably improve people and planet health.

Michelle grew up in the big-wave surf town Half Moon Bay, California. She practices yoga and meditation, and is frequently out hiking the Marin headlands.