Contact

For all inquiries, please use one of these points of contact:

PRESS

pr@obvious.com

Location

Obvious Ventures is located two blocks from The Embarcadero in San Francisco, on the northwest corner of Sydney Walton Park. If you see the red brick building where Pacific Avenue runs into Front Street, you're in the right place.

190 Pacific Avenue
San Francisco, CA 94111

Michelle Masek

SVP Marketing

Michelle leads Obvious’ brand, marketing, and communications with a focus on elevating the firm’s World Positive thesis and expertise.

She specializes in helping Obvious’ founders and their marketing teams with strategic positioning and messaging, brand identity and design, go-to-market strategy, and marketing and communications programs from brand launch to global expansion.

Previously, Michelle was the head of marketing at Apeel, a food system innovation company that reduces food waste, and Brightseed, AI-powered bioactive discovery for human health. She is also the Founder and Principal of Good Nature, a collective of former marketing operators, PR professionals and journalists on a mission to build companies that measurably improve people and planet health.

Michelle grew up in the big-wave surf town Half Moon Bay, California. She practices yoga and meditation, and is frequently out hiking the Marin headlands.

Obvious Ventures