Our Credo

We founded Obvious Ventures on a simple belief that the most valuable companies of our time will be the ones solving humanity’s biggest problems. Our purpose is to support the world positive entrepreneurs building these disruptive solutions. Together we can reimagine huge sectors of the global economy in ways that move the planet forward.

We place great value on values and culture. We hold ourselves and our companies to the highest ethical and moral standards. We select for, and cultivate, values-based leadership across our entire portfolio.

We practice humility by reminding ourselves we’re not perfect and we will make mistakes. We practice audacity by taking bold risks and investing in companies that we wish existed. We use our operating experience to help define the big vision and sweat the little details.

Ultimately, we see profit and purpose as a virtuous circle. In the right combination they form a flywheel that will deliver enormous financial returns while transforming capitalism in a world positive way.



World Positive Report

Obvious invests in companies with impact baked into their business models. Learn more about the environmental and social imprint they are leaving on the world.


World Positive Term Sheet

We encourage entrepreneurs to incorporate their mission and values into our term sheets. Learn more about our World Positive approach.


Certified B Corp

Obvious is a Certified B Corp and we perform a bi-annual audit to ensure we’re putting our values into practice. Learn more about B Corporations.