Contact

For all inquiries, please use one of these points of contact:

PRESS

pr@obvious.com

Location

Obvious Ventures is located two blocks from The Embarcadero in San Francisco, on the northwest corner of Sydney Walton Park. If you see the red brick building where Pacific Avenue runs into Front Street, you're in the right place.

190 Pacific Avenue
San Francisco, CA 94111

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James Joaquin

James works with creative founders to define new consumer categories across food, consumer goods, and modern work.

  • The Tripping Point

    In recent decades, humanity has made great progress in curing diseases of the body, but little progress has been made in treating diseases of the...

  • The ESG Term Sheet

    In 2014, we founded Obvious Ventures on a simple belief that the most valuable companies of our time will be the ones solving humanity’s biggest...

  • 10 Predictions: Knowledge Work in 2022

    By James Joaquin and Arek Zarowski One major takeaway from 2021: the only certainty about the future is uncertainty, especially for knowledge work. We felt it...

  • How to Build a Time Machine

    At Obvious Ventures, we build time machines. Not the science fiction kind that teleport into the far future or the deep past. I’m talking about building...

  • Delightful Board Meetings

    The folklore of bad board meetings at venture-backed startups is too strong to ignore. Desultory meetings run by sleep-deprived CEOs pulling all-nighters to get the...

  • The Five Forces of Food

    The two trillion dollar global food industry is experiencing a massive disruption driven by changing consumer desires and choices. Big Food is at a tipping...

  • Introducing the World Positive Term Sheet

    Much has already been written about the proverbial term sheet. From Intel and Apple to Google and Facebook, tech giants have fueled their engines with venture...

  • Seven Habits of a Highly Effective Board

    Today, the consumer products company Seventh Generation (SVG) announced it is being acquired by Unilever. For over four years I’ve had the pleasure of serving on the...