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James Joaquin
James works with creative founders to define new consumer categories across food, consumer goods, and modern work.
The Tripping Point
In recent decades, humanity has made great progress in curing diseases of the body, but little progress has been made in treating diseases of the...
The ESG Term Sheet
In 2014, we founded Obvious Ventures on a simple belief that the most valuable companies of our time will be the ones solving humanity’s biggest...
10 Predictions: Knowledge Work in 2022
By James Joaquin and Arek Zarowski One major takeaway from 2021: the only certainty about the future is uncertainty, especially for knowledge work. We felt it...
How to Build a Time Machine
At Obvious Ventures, we build time machines. Not the science fiction kind that teleport into the far future or the deep past. I’m talking about building...
Delightful Board Meetings
The folklore of bad board meetings at venture-backed startups is too strong to ignore. Desultory meetings run by sleep-deprived CEOs pulling all-nighters to get the...
The Five Forces of Food
The two trillion dollar global food industry is experiencing a massive disruption driven by changing consumer desires and choices. Big Food is at a tipping...
Introducing the World Positive Term Sheet
Much has already been written about the proverbial term sheet. From Intel and Apple to Google and Facebook, tech giants have fueled their engines with venture...
Seven Habits of a Highly Effective Board
Today, the consumer products company Seventh Generation (SVG) announced it is being acquired by Unilever. For over four years I’ve had the pleasure of serving on the...
