Joanne Bradford

Obvious Champion

Joanne Bradford is the former President of Honey and the former COO & CMO of SoFi.

Ms. Bradford is a technology, media, and financial services executive who has more than 25 years of experience in high-growth companies. Bradford helped lead Honey through acquisition by PayPal in January of 2020 for $4 billion. Prior to Honey, Ms. Bradford served as the Chief Operating Officer and Chief Marketing Officer of SoFi from July 2015 to July 2019. During her tenure, SoFi expanded and launched new products including Invest, Money, and Mortgage products. Earlier in her career, Ms. Bradford led revenue and marketing at Pinterest, Yahoo, and Microsoft. Ms. Bradford is a board member at Kahoot!, Cue Health, and Snap Commerce, and also served on the board of CARE, a global organization focused on fighting world poverty for six years. She holds a BA in Journalism from San Diego State University, and has been named on lists including Forbes CMO Next and Ad Age's 100 Most Influential Women in Advertising, as well awarded the Bill Gates Chairman's Award at Microsoft.