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Our Portfolio Companies

Explore the Obvious portfolio and learn about the companies driving humanity forward across economic health, human health, and planetary health.

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Bakpax

Bakpax is a stealth-mode education technology startup using AI and Big Data to improve the lives of K-12 teachers and students. Teachers are overworked, underpaid, and underappreciated. Bakpax wants to help carry some of the load.

Founded: 2017
Pillar: Economic Health
Status: Acquired
Baton

Baton is an AI-enabled marketplace for buying and selling small businesses. We act as a trusted seller-side partner and help small business owners navigate the sale process with clarity and certainty, by reconciling financials and business data before listing. Buyers on the platform love the listing quality, the ability to underwrite a deal quickly, and move to negotiations. This enables us to out-perform the market by more than 10x.

Founded: 2021
Pillar: Economic Health
Block Renovation

Block is a renovation platform transforming the $400 billion renovation industry. Doing a home renovation is a very stressful and hard process. Block simplifies the process and gives homeowners certainty on outcomes, quality, price, and time. Our mission is to give homeowners a better way to improve the spaces they live in, and to give contractors a better way to work.

Founded: 2017
Pillar: Economic Health
Brightside Health

Brightside created Financial Care, a new category in employee benefits. We’re partnering with progressive employers who understand financial wellness is a critical pillar to the wellbeing of their employees—and their organization. We combine behavioral science, technology, and expertise to meet employees where they are, in the moments that matter most, and support them in establishing financial comfort. All to ultimately stretch the paycheck, minimize stress, and maximize hope.

Founded: 2017
Pillar: Economic Health
Cal.com

Tired of the email tennis when scheduling a meeting? Cal.com is the scheduling platform that is open-source, white-label, privacy-first and developer friendly. Unlike proprietary software alternatives, Cal.com offers customers to fully customize their scheduling experience and self-host their data. This is a strong requirement for any organization in highly regulated industries such as healthcare, governments, or non-profits.

Founded: 2021
Pillar: Economic Health
Corvus

Corvus Insurance is a leading provider of commercial insurance products built on advanced data science, with an AI-driven approach to empowering brokers and policyholders to better predict and prevent loss. With each Smart Commercial Insurance® policy, Corvus supplies proprietary Dynamic Loss Prevention® reports to inform policyholders of critical risk areas and provide actionable security recommendations. Founded in 2017, Corvus is comprised of a team of veteran entrepreneurs from the insurance and technology industries.

Founded: 2017
Pillar: Economic Health
Status: Acquired
DarwinAI

DarwinAI is commercializing IP based on years of scholarship from its academic founders that uses AI to build AI to: 1.) dramatically reduce the size of deep learning neural networks while maintaining functional accuracy and reducing inference time; 2.) facilitate ‘explainable’ deep learning: the ability to understand why a network makes the decisions it does.

Founded: 2017
Pillar: Economic Health
Status: Acquired
Grid

Grid is a first-of-its-kind online tax filing and advisory service that removes the hassle and complexity of doing your taxes. In addition to preparing your annual return, Grid optimizes your finances by providing year-round tax advice at a flat fee.

Founded: 2016
Pillar: Economic Health
Gusto

Gusto (formerly ZenPayroll) is a modern online payroll software, built for small businesses and developed with the mission of making payroll simple and delightful. Customers can run payroll and administer benefits in minutes from any connected device. All government payroll reporting is done automatically and paperlessly, providing the easiest way for business owners and their advisors to manage payroll taxes and compliance. Gusto is headquartered in San Francisco.

Founded: 2011
Pillar: Economic Health
Hedvig

Insurance has been broken for way too long. With the latest technologies, some common sense and people’s best interest at heart Hedvig is tearing up old business models to build the insurance solution of the future.

Founded: 2017
Pillar: Economic Health
Howdy

Howdy helps US companies build and manage their dev teams in LATAM. Howdy automates sourcing teammates, payroll, local benefits, and equipment and offices, all from an easy-to-use platform. We believe work will remain remote but people will stay social; therefore, our platform is backed by coworking centers in 6+ LATAM cities that attract developers that want to be part of a community. This provides our customers with a network effect for finding and retaining great people.

Founded: 2018
Pillar: Economic Health
Incredible Health

Given the huge shortage of clinicians, we believe employers should apply to candidates instead of the other way around. We support this model with advanced software and algorithms, and human experts that provide personalized advice and support. We're a team of nurses, medical doctors, software engineers, designers and HR experts committed to solving the perpetual staffing problems that face health systems today.

Founded: 2017
Pillar: Economic Health
Kampi

Kampi is a Canadian technology company that’s transforming how the global aquaculture industry farms seafood. Combining artificial intelligence, computer vision, and machine learning, our solution empowers hatcheries, farms and research centers to track and manage their aquatic populations with greater speed, accuracy, and insight than ever before. With aquaculture producers around the world using our technology to reduce waste and increase profits, we’re taking a business-friendly, technology-driven approach to promoting global food sustainability.

Founded: 2012
Pillar: Economic Health
Long Game

Long Game repurposes destructive personal behaviors into constructive savings habits through a behavioral redirection called, “Prize-Linked Savings.” Our engaging mobile app helps real people save for their futures by rewarding them for each $20 deposit with an instant-win game and an entry into a weekly $1,000,000 drawing. Long Game’s goal is to help normal Americans to start saving, keep saving, and grow their accounts.

Founded: 2001
Pillar: Economic Health
Status: Acquired
Long-Term Stock Exchange

The Long-Term Stock Exchange  represents a new approach to governance designed for the mutual benefit of companies and investors. Through a collection of listing standards, software tools, and advocacy, we're reinventing the public company experience by introducing novel approaches to executive compensation, shareholder voting, disclosure practices, board and stakeholder policies, and community governance.

Founded: 2015
Pillar: Economic Health
Lynx

Lynx is an API-connected healthcare payments, banking, and e-commerce platform that enables companies to embed customizable health-fintech solutions into their customer experience to improve affordability, drive health engagement, and enhance financial security.

Founded: 2021
Pillar: Economic Health
Magic Leap

Magic Leap is a company forged around the idea that computing should be shaped and forged to work for us: our life, our physiology, our connected relationships. That exploring human creativity is as great an adventure as exploring space. The team at Magic Leap has created something new: a Dynamic Digitized Lightfield Signal™ (you can call it a Digital Lightfield™). It is biomimetic, meaning it respects how we function naturally as humans (we are humans after all, not machines). With the addition of a number of other technologies to Magic Leap’s Digital Lightfield: hardware, software, sensors, core processors (and a few things that just need to remain a mystery), Magic Leap delivers experiences that are so unique, so unexpected, so never-been-seen-before, they can only be described as magical

Founded: 2010
Pillar: Economic Health
OnePay

One maximizes the power of everyday Americans' paychecks so they have more spending power in their pockets. One helps consumers optimize earnings and reach financial goals faster through an intuitive, easy-to-use platform that brings together credit, funding, transfers, and repayment. Consumers keep more of their money and gain greater control over their finances.

Founded: 2019
Pillar: Economic Health
Status: Acquired
Openly

Openly’s policies are written on an HO5 contract, which allows them to provide open perils coverage for both the dwelling and personal property and means that Openly can cover many more loss types. Openly leverages a guaranteed replacement cost feature that ensures that in the event of a total loss, the policyholder is covered and his or her home will be replaced. Openly's data and technology allows the agent and customer more time to focus on the tailored coverage options specific to each customer.

Founded: 2017
Pillar: Economic Health
Oumi

Oumi is a dynamic community of researchers, developers, and institutions united in their mission to make frontier AI more open, collaborative, and accessible. Oumi offers an unconditionally open-source AI platform that empowers the broader community to push the boundaries of AI while enabling enterprises to enhance and truly own their AI destiny. The Oumi platform allows users to build, evaluate, and deploy cutting-edge AI models at any scale through an all-in-one, fully open-source solution.

Founded: 2024
Pillar: Economic Health
Prism Data

Prism Data provides essential open banking infrastructure and cash flow analytics powering the next generation of credit scores. Prism’s API-based, no-PII solution—including its proprietary and market-leading CashScore®—enables financial institutions, fintechs, and other companies to derive powerful new insights from consumer-permissioned deposit account data. Clients can leverage these insights to approve more customers, reduce credit and fraud risk, and better manage existing portfolios. Prism was developed by Petal over nearly a decade and $2B+ in credit originations, resulting in maturity, reliability, compliance, and predictive-power unrivaled in the market today.

Founded: 2020
Pillar: Economic Health
The Ok Company

The OK Company is a Los Angeles-based media and technology startup whose mission is to help families be OK with exactly where they are right now. The company's first product, OK Play, is a first-of-its-kind app that sparks creation, conversation, and connection between parents and their children. Through fun activities that are interactive and encourage social and emotional growth, OK Play helps families establish a daily practice of bonding and sharing together.

Pillar: Economic Health
Status: Acquired
Torch

We empower leaders to evolve as fast as the world around them through contextual coaching that transforms both individuals and organizations. By aligning development with your company's unique culture and goals, our coaches help build the leadership capacities needed to navigate constant change. Great leaders aren't born—they're coached, and we're reimagining how coaching can create lasting organizational impact.

Founded: 2017
Pillar: Economic Health
Workpop

Workpop is a fundamentally better experience for hourly workers and the businesses, small and large, that hire them. It is empowering hourly workers to find engaging work that fits their schedule, needs and interests, while helping them develop skills and reputation in the workforce which can lead to better opportunities and new careers. And it is enabling small businesses to hire faster and with better information, retain the best people, and help their employees grow. In September 2018, Workpop was acquired by Cornerstone OnDemand (NASDAQ: CSOD).

Founded: 2014
Pillar: Economic Health
Status: Acquired