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Chris Cheng
Chris brings growth equity experience and a passion for collaboration software, fintech, and automation tools to Obvious.
Embedded Finance: The Clue to Inclusion
60 million Americans and 35% of small businesses don’t have access to traditional banking services. Embedded finance is, at its essence, the offering of financial...
Building the SMB Central Nervous System
When I was growing up, my parents owned and operated a small golf supply company. They were immigrants from Taiwan who found a niche importing...
22 Fintech Predictions for 2022 and Beyond
It’s no secret that the financial services sector is fraught with problems, despite being so ingrained in our daily lives. Incumbent banks and insurance companies...
Orchestration Software: Unlocking Superpowers for SMBs
My friend Kyle, a first-generation Taiwanese immigrant living in Anchorage, Alaska, is not a typical small business owner. Kyle is a salmon fisherman that regularly...